At my high school and even back in my junior high school, Apple products are and always were the preferred choice. In junior high, surprisingly all of the school's computers were Mac products and nowadays, my friends tend to like Apple products over PCs. So what really is better and what do Americans really think about when making a purchase of anything?
A friend of mine told me that anything you can do on a PC can be done on a Mac in response to m telling him my understanding that the majority of the working world uses PCs. I had a hard time believing, however, that the whole world uses Mac products over PCs but have always wondered why someone would pick one over the other.
So maybe my dad's original idea that PCs are more practical and Macs are a bit more artsy is incorrect, but what does the popularity of Macs suggest about the changing tides of American culture? What do we care about? The following is from an article titled, "You Can't Innovate Like Apple" on Pragmatic Marketing's website:
This is straight from Jobs’ mouth: We do no market research. They scoff at the notion of target markets, and they don’t conduct focus groups. Why? Because everything Apple designs is based on Jobs’ and his team’s perceptions of what they think is cool.
During the Industrial Revolution, Thomas Edison's goal wasn't to make something "cool" but was instead focused on making something practical and helpful to society. Apple definitely does this and people will always tell you that their Apple product is very helpful, but there is another element essential to Apple's marketing ideals and that is aestheticism. Mac products are cool, sleek, ergonomic, and appeal to a creatively-driven audience. Mac products are unparalleled in this appeal and Steve Jobs has obviously built up an enormously successful company. Looking at this somewhat apparent shift in what Americans look for in their purchases nowadays, what do you think this could mean? Or does it mean anything?